Author: Kim Siever

I am a copywriter and copyeditor. I blog on writing and social media tips mostly, but I sometimes throw in my thoughts about running a small business.

Follow me on Twitter at @hotpepper.

5 reasons why reciprocation is key to social media success

If you want to increase engagement with your social media followers, there are two fundamental things you must do: increase followers and reciprocate. I’ve already talked about increasing followers, so I want to focus on reciprocation today. Reciprocating is basically doing to others what they do to you. For example, if someone retweets something you… Continue reading 5 reasons why reciprocation is key to social media success

Using “only”

Those who know me well know that I have innumerable pet peeves when it comes to grammar. One of them is the use of ‘only’. Here’s a common use of the word only: “It would only take a few seconds.” What’s wrong with that, you may ask. The error is in the placement of the… Continue reading Using “only”

You better be using this Twitter feature if you follow many people

Did you know that Twitter has had a key feature for over 5 years now that is crucial for managing a content stream populated by large numbers of followed users? Did you also know that few people know about—let alone use—this feature? So what is this critical feature? Lists. The problem with following thousands of… Continue reading You better be using this Twitter feature if you follow many people

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Categorised as Twitter

5 critical components of creating compelling copy

Writing compelling content intimidates people. For many, it seems out of reach. I’ve been writing content for 28 years, and through a lot of successes and failures, I’ve learned a few tricks to make my content more approachable. Here are 5.

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Categorised as Writing

Organic growth: why it’s best for your company’s social media

As a social media manager, I specialize in building followers for my clients organically. While I’m happy to manage social media ad campaigns to increase followers and engagement, I never recommend them. In my experience, ad campaigns result in short-term growth only. Organic growth is basically building followers and engagement over time through content curation, content… Continue reading Organic growth: why it’s best for your company’s social media

Double negatives: when to use them and when to abhor them

I can’t believe I haven’t written an article on double negatives yet! Double negatives are basically two negative words used to present a single negative meaning. A famous example are two lines from Pink Floyd’s Another Brick in the Wall:

3 things I did to increase my client’s Facebook reach 6200%

Last year, a local firm hired me to manage their company Facebook page. Here is what their performance looked like for the 2 months prior to my taking it over. As you can see, their posts were going nowhere. They had several days where none of their content reached even one person on Facebook, and… Continue reading 3 things I did to increase my client’s Facebook reach 6200%