3 things I did to increase my client’s Facebook reach 6200%

Last year, a local firm hired me to manage their company Facebook page. Here is what their performance looked like for the 2 months prior to my taking it over. As you can see, their posts were going nowhere. They had several days where none of their content reached even one person on Facebook, and… Continue reading 3 things I did to increase my client’s Facebook reach 6200%

Faulty parallelism: what it is and how to fix it

One of the most common grammatical errors I see on the web is faulty parallelism. I assume most writers are not even aware of the error. Faulty parallelism exists when two potentially related actions differ in structure. Let me illustrate.

Hot Pepper Highlights: 15 August 2014

Here are the links I shared this week that people liked the most: You Should Be Aware Of These 10 Effects Of Social Media On You Kn- Words in English Subject-Complement Agreement Email Subject 7 words that keep confusing the Internet: reader edition Canadian Style Tip #4: Spacing for obliques Which one is your favourite?

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Dictionaries don’t decide what words mean

You’ve probably heard by now that several dictionaries recently altered the entry for “literally” to include a definition that basically means the opposite of literally, that it can be used to described things that aren’t actually literal. I noticed in some of the responses to these events that people are quite irate that dictionaries have redefined… Continue reading Dictionaries don’t decide what words mean