Right off the bat, I’m just going to say that follower count is worthless in and of itself. If you think follower count is a badge of honour or a status symbol, then you’re doing it wrong. That being said, gaining more followers does have value, and here’s one reason why. More followers means more engagement.
Author: Kim Siever
I am a copywriter and copyeditor. I blog on writing and social media tips mostly, but I sometimes throw in my thoughts about running a small business.
Follow me on Twitter at @hotpepper.
Why I advocate for the use of Ms.
Indulge me for a minute or two, as I get a bit political in this post. I debated posting on this topic, but ultimately opted in favour of it given its connection to language and usage. While many seem to believe that the English honorific “Ms” was a recent invention of feminists, its actually as… Continue reading Why I advocate for the use of Ms.
13 quick ways to engage with people on Twitter
I still see too many companies on Twitter focusing far too much on trying to sell their products and services and far too little on engaging with potential customers. People on social media expect companies on there to market their products and services, but they also expect that it’s not all those companies will do.… Continue reading 13 quick ways to engage with people on Twitter
5 ways to wake up your lazy writing
Over the last 28 years, I have edited a lot of documents. In that time, I’ve seen my fair share of lazy writing; actually, I may have seen even more than my fair share. I’ve noticed that much of the lazy writing often falls into a handful of categories. Here are 5 ways to wake up… Continue reading 5 ways to wake up your lazy writing
Hot Pepper Highlights: 27 June 2014
Here are the links I shared this week that people liked the most: The 4 image sizes you need to know to perfect your Facebook page Writing tip: capitalizing headlines 7 Easy Ways to Recycle Your Blogposts How to Write 225 Words Per Minute With a Pen Ignore these 3 steps, and your Twitter followers… Continue reading Hot Pepper Highlights: 27 June 2014
How I quadrupled my client’s Google+ traffic in just 1 year
Last June, Google+ launched a new tool for page admins: page insights. I’ve been using it for the past year, and it’s great for measuring progress, especially in the long term. A client of mine recently passed 3000 followers on Google+, and while I was going through old emails regarding Google+, I realized I had sent an email… Continue reading How I quadrupled my client’s Google+ traffic in just 1 year
Difference between “an” and “and”
The following is a reader submission. I received this request form a regular reader last week: Hey Kim, I have a friend on Facebook. He and his daughter use the word “an” instead of “and”. I assume it’s lack of education because I know their background. I feel embarrassed for both of them when they… Continue reading Difference between “an” and “and”
Hot Pepper Highlights: 20 June 2014
Here are the links I shared this week that people liked the most: 30 words you’re probably getting wrong How to Create Awesome Social Media Visual Content That Gets Results Canadian Style Tip #31: The en dash: compound expressions A Complete Guide to Visual Content 8 Ways to Find Out How Your Company Fits Into… Continue reading Hot Pepper Highlights: 20 June 2014
Why you should increase your followers: more retweets
Right off the bat, I’m just going to say that follower count is worthless in and of itself. If you think follower count is a badge of honour or a status symbol, then you’re doing it wrong. That being said, gaining more followers does have value, and here’s one reason why. More followers means more retweets.
Difference between loose and lose
“Lose” is a verb. It means to misplace something or to not win something. I better not lose my car keys again. I predict that the Hurricanes will lose their last hockey game. “Loose” is an adjective and means something that isn’t tight or it’s free from constraint. My pants are too loose. Lethbridge roads are… Continue reading Difference between loose and lose