I was listening to Terry O’Reilly’s “Age of Persuasion” last weekend. In that episode, he illustrated how good customer service leads to customer loyalty and profit. I was particularly drawn to his expounding on Zappos, an online retailer. Here are a few of the points that caught my attention.
Author: Kim Siever
I am a copywriter and copyeditor. I blog on writing and social media tips mostly, but I sometimes throw in my thoughts about running a small business.
Follow me on Twitter at @hotpepper.
Writing tip: capitalizing headlines
A popular writing convention is to use liberally capitalization in headings. I see this blog posts, but I see it on news sites, too. According to The Canadian Style, published by the Translation Bureau, has this to say on the matter: In headings that begin at the margin, capitalize only the first word and any other… Continue reading Writing tip: capitalizing headlines
How to get rid of annoying Facebook game requests in less than a minute
Do you get annoyed every time you receive a game request from a Facebook friend? Don’t fear; stopping them takes only a few seconds. Follow this quick tutorial to find out how.
Difference between advise and advice
A local media outlet recently published a news article with the word “advise” incorrectly used. It reminded me of the common misuse of “advise” and “advice”, so I thought I’d write a short post about it. Telling the difference between the two is easy: advice is a noun, advise is a verb. Compare: He gave… Continue reading Difference between advise and advice
O vs 0, or why choosing the right hashtag matters
Note: this is my 500th post! :) Today, the City of Lethbridge (where Hot Pepper Communications is located) lifted a two-day boil water order and local state of emergency. Because of unusually warm weather last weekend and earlier this week, mountain snowpack melted more quickly than normal. As it made its way to the Old… Continue reading O vs 0, or why choosing the right hashtag matters
Why nothing peaks your interest
Does this statement look familiar? What I overheard peaked my interest. The important thing to remember about this phrasing is that it’s wrong.
How to find the link for a specific Facebook post (VIDEO)
Have you ever wanted to link to a specific post on Facebook? It’s actually pretty easy to do. Just follow the steps in this short video to find out how.
4 lessons I learned during my first year working for myself
This month marks a year that I went into business for myself full time. I’ve learned a lot about owning a business in that time. This is my 9th business. Our other 8 businesses failed for various reasons, and as a result, we learned a lot of useful (if not expensive) lessons. Finally having a… Continue reading 4 lessons I learned during my first year working for myself
Difference between continuously and continually
These two words sound the same and their meanings differ only slightly, which may explain why people regularly confuse them. Here’s my take on the difference between continuously and continually. Continuously Continuous indicates a duration without interruption, so continuously means something occurred for a duration uninterrupted. That whippersnapper played her drums continuously all night long, not… Continue reading Difference between continuously and continually
5 reasons you should increase your follower counts
Right off the bat, I’m just going to say that follower count is worthless in and of itself. If you think follower count is a badge of honour or a status symbol, then you’re doing it wrong. That being said, gaining more followers does have value, and here are 5 reasons why. 1. More followers… Continue reading 5 reasons you should increase your follower counts